This programme focuses on the intersection of business knowledge, statistical analysis, and cutting-edge technology, preparing students to navigate this data-driven landscape effectively. Our modules combine core business management principles with the latest analytical techniques. Students will explore subjects such as data mining, predictive modelling, machine learning, data visualisation, and optimisation, gaining the skills to derive actionable insights and make informed decisions.

MSc Business Analytics graduates will possess a deep understanding of leveraging data for strategic decision-making, operational optimisation, and gaining a competitive edge. Equipped with technical expertise, business acumen, and analytical thinking, our alumni excel in roles such as data analysts, business intelligence managers, consultants, and strategic planners.