Turning your passion into a career – a dream, especially for sports enthusiasts. Basketball has much more to offer than sports entertainment, and no one knows this better than ALBA BERLIN, one of Germany’s most successful basketball clubs. Become a sports and event management champion! This bachelor programme in German language with selected modules in English offers a unique opportunity to become a real expert: you will study at the UE in Berlin and gain an excellent academic education in the principles of management and business administration.