The Bachelor of Science in Marketing degree with a concentration in Digital Marketing will provide students with a broad background in marketing with special emphasis on the digital tools that take increasing importance in the economy. While traditional advertising channels such as newspapers and radio are in decline, the world of digital marketing has exploded. Significant marketing dollars are now being spent through online channels and employers are prioritizing candidates with digital marketing skills.  The Digital Marketing concentration provides the most vital and in-demand skills for reaching customers and growing product.