The Video Production concentration of the Bachelor of Arts in Communication and Media Studies instructs students on the art and craft of digital video production. Emphasizing field production and non-linear editing, students are taught to use the medium for effective storytelling. Acquiring skills in pre-production planning, camera composition and shooting, and post-production editing, students use Adobe Premiere Pro to complete individual and group projects. In addition to television and video production, production skills are desired in a number of industries including sports marketing, corporate media, higher education, and non-profit social advocacy organizations.