The Sports Communication degree explores the various aspects of the sports industry, focusing on communication strategies and media. The program provides a unique balance of theory and practice that spans the breadth of sports cultures. Amateur and professional sports constitute a large and growing industry with an expanding need for professional communicators. These range from children’s after-school activities, adults’ exercise, leisure, gym classes, and amateur leagues to the high school, college, and professional leagues that fill stadiums, newspaper columns, talk radio, and television channels, retail sporting goods, video games, fantasy sports, and sports betting. This major prepares students for those professional roles and to be critically reflective audience participants. A senior capstone internship or thesis project equips students for a variety of careers as professional sports communicators.