Public relations is about promoting ideas. It means developing brand awareness and using communication tools in traditional or non-traditional media to shape public opinion. In Canada, there is a high demand in the public relations industry. As a PR specialist, you will tell stories about people and organizations. Developing communication plans and materials that could help take businesses or NGOs to the next level is all in a day’s work. You will become a pro at adapting to crises and finding quick and innovative solutions to real issues.